I believe I wrote in this
blog a few weeks ago about my frustration with NBC for their prior television coverage
of the Olympics. My complaint being they
had gotten away from covering the actual sports and were focusing on the human
interest stories, usually accompanied by sweeping strains of some sort of
elevator music. It was turning into a version of a Hispanic Soap Opera instead
of a sporting event. I really don’t need
to know that some athlete’s second cousin is suffering from debilitating case
of (insert heartrending illness here) which is what he/she uses as motivation. ABC used to cover the Olympics when I was
growing up and I thought they did an absolutely great job and I was captivated
as a young boy watching the Mexico City games
and then the tragic games of Munich ,
both hosted by the incomparable Jim McKay.
NBC took over after that and gradually descended into the almost
unwatchable schlock of the past few games.
They spent way too much time with smarmy hosts and “experts” explaining
to us what was happening instead of showing us.
I guess NBC thought we were idiots who needed endless explanations. It was almost as if they were trying to
manufacture emotion and drama. This is
of course, laughable, because within the games themselves, the competition is
replete with honest emotion and drama that does not have to be manufactured. My brother in law (who’s in the sports
reporting business) says this started in an attempt to attract more female
viewers but agreed that NBC had gone too far.
Maybe the emergence of female sports in which world class female
athletes are showcased has helped NBC grasp the error of their ways because I
find myself finally enjoying the Olympics again. NBC must have realized the groundswell of
unhappiness about their earlier efforts because this year (so far) they are focusing
on the athletic competition and we are all better for this. (Maybe they just fired the idiots who
produced the last few Olympics) They still sneak in their little background
stories which immediately has me reaching for the remote but they minimize this
and get back to the competition, reducing Costas time which is so appreciated. This is such a welcome change because the
Olympics are great. You see sports that
seldom gets coverage and the athletes strive to realize life long dreams on
this fleeting stage of fame. This is so
much more enjoyable to watch than the spoiled, over paid superstars in most US major
sports that don’t always give you their best effort; despite the millions they
are paid. It’s just refreshing to see athletes
genuinely struggling to be the best and NBC is FINALLY is showing it to us in
all of its glory.
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